Basics Design: Design Thinking

(Ben Green) #1
Client: Rootstein Hopkins
Foundation
Design:Moving Brands
Design thinking: Circles
symbolise the positive
influence of financial donations
on the visual arts

Rootstein Hopkins
Foundation
Over recent years,
the Rootstein Hopkins
Foundation has given
over £8 million
(approximately US$13
million) in awards to art
and design colleges in
order for students to
realise their ambitions.
Through their design
for an event invitation,
Moving Brands was
asked to showcase the
work of the foundation
and tell the story of how
a modest sum of money
can help to make a
positive difference to
the visual arts in the
UK. The consequent
invitation design
features circle shapes,
a potent symbol
representing coinage
or money donations.
These interact and
form connections,
representing a
strengthening of
the visual arts.

Design Thinking

Thinking in signs

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Title: Basic Design-Thinking
Client: QPL Size: 160mmx230mm

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