a dominating and imposing roles over the indigenous
cultures of the Third World peoples.
The global culture is often promoted by:
- The global spread of capitalism
- Consumerism and the consumer culture
- The growth of transnational media, particularly
electronic mass media such as BBC, CNN, etc.
The transnational media have often promoted the
aggressive promotion that its value system is superior
and preferable to those of other non–western cultures
2.3 Chapter Summary
The concepts of society and culture are central to
sociology. A society is an autonomous grouping of
people who inhabit a common territory, have a common
culture (shared set of values, beliefs, customs and so
forth) and are linked to one another through routinized
social interactions and interdependent statuses and
roles. Societies may be conceptualized as having
different levels: at global, continental, regional, nation-