Primary data: Is that which is collected by the sociology
themselves during their own research using
research tools such as experiment, survey,
questionnaire, interviews and observation
Primary functions: are the manifest, explicit, or direct
functions of social institutions.
Primary groups: The forms of social groups which are
relatively small in size and characterized by
personal, informal and face-to-face social
interaction.
Primary socialization: The most basic stage of
socialization whereby basic personality
characters are forged during childhood. It is also
called basic or early socialization
Public choice theory: The theory which states that
collective organizations such as political parties
act rationally to maximize their own benefits
Qualitative data: those which are expressed in terms of
descriptive statements, about the depth, details
and sensitive dimensions of information which
are difficult to express in terms of numbers.