Custom: Is a folkway or form of social behavior that,
having persisted a long period of time, has become
traditional and well established in a society and has
received some degree of formal recognition. Custom is a
pattern of action shared by most or all members of a
society. Habit is a personality trait, where as the custom
is a group trait. Fashion and customs can be
differentiated in that while custom changes at slower
rate, fashion changes at a faster rate.
Figure 2.1 A diagrammatic representation of social
norms
Social Values
Social Norms
Folkways MoresFashion Custom Convention Laws