➟ Promotions that use words like scientific break-
through, miraculous cure, secret ingredient,and
ancient remedy.(See Figure 14-7.)
➟ Text that uses impressive-sounding terms like hunger
stimulation pointand thermogenesisfor a weight-loss
product. These terms are sometimes plucked out of
scientific journals, but they may have nothing to do
with the disease or condition you have — let alone
legitimize the cure you’re being peddled.
➟ Undocumented case histories or personal testimonials
by consumers or doctors claiming amazing results.
“After eating a teaspoon of this product each day, my
pain is completely gone.” Most are made up, and oth-
ers are hearsay. Some patients’ recoveries may be due
to a remission of the disease from previous or concur-
rent treatments.
➟ Limited availability and advance payment require-
ments. Hurry! This offer will not last,for example.
Figure 14-7
Beware of these types of “treatments”
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Chapter 14: Healthcare That Makes You Feel Better