Using the Internet Safely For Seniors

Figure 2-3

How Web Sites Use Demographics

Web sites typically need information — for a variety of reasons —

about the people who visit. They have the ability to do the following:

➟ Capture a set of information that they may use for

better matching your interests or for marketing/infor-

mation reselling purposes.

➟ Monitor how long you stayed on their site and which

articles/pages you visited while there.

➟ Track which Web site you were on before coming to

their site and which site you go to after you leave

their site. (See Figure 2-4.)

Web sites require personal information for financial transactions

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Chapter 2: How the Internet Views You