The morning of the event, I photographed one of the radio station’s
employees. We retouched the images (except for the “before” shot) and
created a slide show to present at the event. She was one of the women
present and provided an outstanding testimonial about the session and
experience.
At the event, I gave out a goody bag that had discount coupons for local
retailers. I also gave away three grand prizes, which consisted of a free ses-
sion and 5x7 print. After the event, I sent follow-up e-mails to each per-
son in attendance. Over twenty women booked sessions that evening, and
I’m still receiving calls based on that event.
darren dugan
(Darren Dugan)
#1