Preselling from a Price List.
Your session went well. Now what? You want to continue the excitement
generated during the session. I do that by first scheduling a date for her to
come in and view her personal slide show. Remember, people need to
spread out their dollars in order to pay for this experience. You want to get
the most money possible to compensate for your time and artistic energy.
No one else can create the work that you just created!
I bring out the price list after her session and presell a few items. I don’t
actually take an order for anything, but I plant the seed that she’ll need a
For Your Eyes Only album or a calendar or some other product. By intro-
ducing the products that I offer well in advance, and showing her the
prices, I’m preparing her to spend. Most clients come to their ordering
session prepared with a deposit and a good idea of what they want. This is
just one part of the boudoir photography sales process. We’ll discuss more
about the sales process later in the book.
Pricing à la Carte versus Packages.
I have put a great deal of time and effort into creating my boudoir price
list. In the past I’ve offered both package style pricing and à la carte style
pricing. At this point, I offer primarily à la carte items to my clients. This
24 ELLIE VAYO’S GUIDE TO BOUDOIR PHOTOGRAPHY
I keep a real fur coat in our studio wardrobe. It photographs beautifully and hides a lot.