The Significant Role of Higher Education 49The EEE Awards could be given ♛ for corporate excellence in
balancing ethics, economy, ecology ♛ for transformative EEE
leadership ♛ for EEE NGOs ♛ for EEE religious organizations, for
EEE educational institutions.
2.8.6 Communication Level
Recommendation 6: Strengthen the communication strategy of the
institutions for higher education so that integrity, credibility,
responsibility and honesty are included.
Ethical communication does not mean talking about values and
ethics, but to live values and virtues in a credible way, especially in
crisis management. The Erdman team with its trust barometer showed
what people expect from an ethical communication: “Communicate
clearly and transparently (82%); Tell the truth regardless of how
unpopular or complex the situation is (81%); Engage with employees
regularly (80%); Be front and center during challenging times (79%);
Support local charities and good causes (69%); Have an active media
presence (53%).”^34
2.8.7 Spiritual Level
Recommendation 7: Enable spiritual praxis of different faith
communities on the campus of institutions of higher education as a
foundation for ethical integrity.
Ethics is not only an issue of teaching and training, but spiritual
praxes of meditation, yoga, prayer, choirs and study groups of Holy
Scriptures are needed to build a culture of integrity and ethics. For
example: the Indian Institute of Management Bangalore IIMB, one of
the top Indian business schools, provide compulsory yoga exercises on
its campus ground. Mahidol University in Thailand offers Buddhist
meditation at the beginning of lectures, Christian and Muslim prayer
34
http://experientialcommunications.com/blog/2014/01/24/trust-and-higher-
education-lessons-for-academics-presidents-and-communicators/