Frame - 17 February 2018

2017

PLEATS PLEASE

ISSEY MIYAKE

‘Pleats Please products deserve to be shown

on their own,’ says Hirawata. ‘It’s as simple

as that.’ At the store in Shanghai, garments

seem to float in midair. ‘We didn’t want to

design a space as such,’ says Watabe. ‘We

focused on developing modular hanging

fixtures that can be attached to any ceil-

ing.’ Slender poles descending from square

metal ceiling components were the answer.

Borrowing from the design for Bao

Bao Issey Miyake, Moment came up with a

system that can be shipped to other stores

for implementation across the globe. In

each case, interior elements such as walls or

floors can reflect the location. ‘We used alu-

minium for the walls of the Shanghai store.

If the same high-quality aluminium isn’t

available in other cities, the builder can opt

for a material that is easily obtainable in the

area. It’s a way to satisfy budgetary demands

while never compromising on Moment’s

original concept and methodology.’ ●

moment-design.com

‘Asked to

design a

retail space,

I think we

actually

made the

retail space

obsolete’

Moment borrowed from its interior design of Bao Bao Issey

Miyake in Ginza for the fashion brand’s Pleats Please store

in Shanghai, which boasts a modular display system with a

minimum of parts that can be shipped to outlets worldwide.

Fumio Araki

Fumio Araki

MILESTONES 77