Sensitivity Analysis
Example - continued
Possible Outcomes
Fixed Cost 4 bil 3 bil 2 bil
Unit Var Cost 360,000 300,000 275,000
Unit price 350,000 375,000 380,000
Market Share .04 .1 .16
Market Size .9 mil 51 mil 1.1 mil
Variable Pessimistic Expected Optimistic
Range