Competitive Advantage
Proposal to manufacture specialty chemicals
w Raw materials were commodity chemicals
imported from Europe.
w Finished product was exported to Europe.
w High early profits, but...
w... what happens when competitors
enter?
Competitive Advantage
Proposal to manufacture specialty chemicals
w Raw materials were commodity chemicals
imported from Europe.
w Finished product was exported to Europe.
w High early profits, but...
w... what happens when competitors
enter?