- More than 5 days have elapsed since an episode was played.
In addition to minimizing unnecessary bandwidth costs for both the user and the pod-
caster, the unsubscribe logic built into the iTunes client makes it more likely that episode
downloads, as reported by a podcaster to a sponsor, are roughly in line with actual plays
of the episode.”
And there you have it. Sound complicated? It is a bit, at first. But once things are set
up, you’re pretty much good to go. And, you’ll now be on iTunes. Not a small thing. Pod-
casting and iTunes provides a method to get your music out to the public in a cheap and
fairly easy manner. Don’t miss the opportunity. Also, don’t give the away the cow with
the cream. In other words, use your podcast to provide sample of your music for promo-
tional purposes. Whet the listeners’ appetites in order to drive traffic to your site, Face-
book Page and other outlets.
ReverbNation
I’m starting to get a little lengthy with this chapter and my editor will have my head on a
platter. So, I’ll keep the next sections brief ... um ... “er.”
ReverbNation is a great site and tool for musicians. It was started by five partners –
Michael Doernberg, CEO; Lou Plaia ,VP Artist Development; Jed Carlson, Chief Market-
ing Officer; Robert Hubbard , Chief Technology Officer and Steve Jernigan, VP of Part-
ner Integration. The concept for ReverbNation was developed in 2005 and the company
was founded in 2006.