- Custom Commemorative plaque
- Worldwide CD and download sales via CD Baby and iTunes
- Gracenote CDDB and Allmusic.com registration
- Huge 3 foot x 5 foot full-color vinyl event banner
A package like this can certainly jump start your efforts at a fairly reasonable price.
They also provide several printed marketing materials to help get the word out. Other ser-
vices include MasterCopy (www.cdmastercopy.com); DiskFaktory (www.diskfaktory.-
com) and BeyondConcepts (www.bcduplication.com).
Other options are Web Keys and USB drives. In mp3 format, you can pop quite a bit
of music on these at an affordable rate. They can be sold as merchandise or used as pro-
motional giveaways. Many suppliers will brand your USB device with your logo and site
address. It may be included or sold as an add-on service. A branded USB drive with your
logo and site address can be a great tool to drive traffic, especially when these devices are
shared with your fans’ friends.
Fans: Collectors Versus the Capture Culture
Collectors are, or were, just that. They bought 45s, vinyl albums, box sets, CDs and the
likes. They built physical libraries of music. Great as it was or is, these days, seems a wee
bit archaic. Sorting through miles of albums took lot of time to find that “just right” tune
for a romantic evening. Even more confounding was where to put all that stuff. If you
were into music, finding a home for all those 45s, vinyl albums, box sets and CDs took a
lot of space. If you were blessed with a dedicated music room, maybe it wasn’t so bad.