- Demonstrate your musical expertise and style when you can, but keep it brief.
- Never interrupt.
- Ask what you can provide them to make their job a little easier.
In whatever you say, try your best to add value. Keep away from irrelevant information
and “puff.” Journalists are hardly stupid. They’ve heard it all and can tell if you’re full of
hot air.
- Always be able to back up what you say with facts, figures and hard data. Reporters
love facts and figures.
Over time, if you can, provide journalists with meaty information full of facts, fig-ures, photos and demos. You’ll position yourself, your act and your business as a quality
resource. When that starts to happen, you may just find the phone and inbox ringing with
requests for quotes and interviews.
Developing a Press Kit
A press kit, sometimes also called a media kit, is a collection of information about a per-
son, product, company, event, or in your case, your act, sent to the media as a promo-
tional tool. It’s all the information a journalist needs to write about the glories of you in
one convenient place.
Your press kit can be created a few ways ways–hire a p.r. firm or freelance writer / in-
die public relations pro, or you can do it yourself. Although I do these as one of the ways
I make some dough, I’m going to shoot myself in the foot and recommend you do it your-