- T-Shirts, tanks, polo shirts, sweatshirts, hoodies
- Hats and caps
- Drinkware–Mugs, water bottles, sippy cups, shot glasses
- Bags–Tote bags, gym bags, shoulder bags
- Jewlery–logo necklaces, brackets
- Keychains
- Posters
- Bumper stickers, buttons and badges
- iPhone and iPad cases, laptop and Kindle skins and sleeves
The product possibilities are practically endless. If you can print your logo on it, you can
sell it. If you can also print your site address on it, so much the better. The more products
you offer, the more sales you’ll generate and, ultimately, the more money you’ll earn.
Don’t forget the “upsell.” The upsell is selling additional products to the same cus-tomer, usually ones that compliment the original sale. It’s anybody’s guess how much ad-
ditional revenue McDonald’s® brings in with the simple added line, “Would you like
fries with that?” Use the same technique. When a fan, a.k.a. customer, buys a shirt, offer
them a hat to go with it. If they buy a keychain, how about a USB drive to hang on it?
Ensuring that up-sell systems work, you’ll need to train your people at the table. Sure,
some will forget to ask customers about additional items at first. But, over time, the up-
sell can bring quite a bit of additional revenue.
Production Needs