Beyond that, sadly, artwork is often ripped off from authentic designers or isn’t up to pro-
duction standards. Sometimes designs are slightly modified, but it’s still a potential, if not
outright, copyright infringement. You don’t want to get sued over your logo or product
art. Turn and run from these places.
If I understand thing correctly, you can purchase completed design found on BandJob
from the designer or contact them for something that’s more custom-made. The latter is a
good idea. Inasmuch as you don’t need a copyright suit headache, you don’t want have
another act with the same artwork. That’s just plain ‘ole beyond embarrassing, especially
if you both end up playing at the same venue.
When discussing products with your designer, ensure your final decisions align with
your branding. That means the logo is consistent in its structure, colors match your logo
and other branding efforts, typography is the same, etc. You get the idea. Now might be a
good time to go back and review chapter 3 about branding and marketing.
In conventional printing, color costs money. That means your stunning four-color
logo is going to cost more to print than a one or two color version. Your designer can cre-
ate those one, two, three or more color options for you. Ideally, have your logo in black
and white (one color), a two-color version and a multi-color version. You might find it
wise to spring for a multi-color shirt, but only go with one-color for a keychain or USB
drive. Talk these options over with your designer and have them get quotes for you from
a few printers. Ideally, get at least three quotes and ensure they’re “apples to apples,” not
“apples to oranges.”
Also, many products have a specific design placement area and sometimes more than
one. For example, some shirts allow for printing on the chest, back and sleeve areas. Oth-