- Create products that generate royalties over long term. Musicians do too much pay-
for-play kind of work, while the rest of the business feeds on the financial benefits that
musicians provide.
Brian’s ability to see the situation for what it was and align his goals with reality was a
smart move.
Consider this. Let’s say you have a goal to be an in-demand, constantly booked band
in your regional area that can command above average fees for gigs and grow a dedicated
fan base that become evangelists for your music. That’s fairly broad and noble goal. It’s
also a huge chunk to bite off and chew on all at once. Breaking it down into objectives
might go something like this:
- Set aside $X from each performance to be put toward demo production
- Produce demo, including studio and live recordings, by November 30, 2012
- Compile a list of booking contacts within the region by April 30, 2012
- Compile a list of regional media contacts by April 30, 2012
- Develop press kit by May 15, 2012
- Have Twitter presence in place and active by June 1, 2012
- Complete website, Facebook and MySpace pages by July 1, 2012
- Complete podcast development by July 30, 2012
- Have street team in place by August 1, 2012
- Send press kit to booking and media contacts, with demo, by December 15, 2012