fit from your show, music or project. Remember that the media are always looking for
interesting and unique content.
- Be grateful and reward every recommendation with a sincere ‘thank you!’
- I do not use email lists or send email blasts. They are annoying.”
Your Marketing/Branding Plan
With that said, it’s time for the next step–putting a workable marketing plan together that
addresses your branding and positioning goals, action plans, competition and audience
profile and more. What follows is an outline for a typical plan that you can use to draft
yours
- Summary (highlights of your plan)
- Goals
- Primary goal
- Secondary goal(s)
- Branding goal(s)
- Positioning goal(s)
- Define the band identity
- Audience/fan profile
- Competition
- Products & services
- Original music
- Live shows