SEvEN I.T. “mUST hAvES” TO RUN A SUccESSFUl BUSINESSSite Linking – If other sites are linking to your site, your site is popular;
therefore, it’s useful and gives your website a ranking boost. Once your
site page ranking increases, people can find your site faster and easier.
The best way to increase your site linking is to comment on blogs, ar-
ticles, and other online forums and reference your website address. If
you have social media accounts, make sure to include your company
website in all your profiles. Another way to increase site links to your
website is by placing news, press releases, and article syndications over
the Internet. The more inbound links you have to your site, the more
success you’ll have in increasing your World Wide Web ranking.
Google Webmaster Guidelines – Make sure your website is compliant
with Google. If your website is full of errors, your website ranking will
suffer. To find out how you can optimize your site with Google, sign
up for Google Analytics. Then, follow the steps to validate and scan
your website. For more information, go to http://support.google.com/
webmasters/. Another tool you can use to help improve your website
ranking is http://alexa.com.
Once your site is optimized and ready to go, make sure to submit it to
the main search engines like Google, Amazon, Yahoo, and Bing, just
to name a few. There are other ways you can optimize your site like
PPC, Google Ads, Facebook Ads, etc. This is just a short list to get you
started. The takeaway here is that you have to become search friendly,
or “stalk-able” over the web! The easier it is for your potential clients
to find you, the better chance you have to get new opportunities and
customers.
3 – WhAt’s YoUR PsA? WhAt ABoUt BAs? huh?!PSA or BAS aren’t the latest teenage communications texting acronyms;
they’re acronyms for important systems every business should use. PSA
is short for Professional Services Automation. BAS is short for Business
Automation Solutions. In essence, these two are synonymous, but PSA
is used in service-based companies and BAS is used in manufacturing
and industrial-type industries.
PSA integrates most or all business productivity functions, like sales,
marketing, project tracking, products, inventory, client agreements, cli-