UlTImATE SUccESS GUIdESuccess comes from digging deep into oneself to find the determina-
tion and strength to weather any storm – while on a quest to connect
with people and meet their needs. Applying these axioms for success
will help build any business, but it is perhaps necessary to add an 11th
axiom for business success – referrals. Although meeting and getting
to know new people is important to any business, too many businesses
invest too much of their budget on advertising to gain new clients rather
than building stronger bonds with their existing clients. Happy, existing
clients refer other, like-minded clients. If one has successfully forged
relationships with the right-fit clients, then the referrals are likely to be
right-fit clients as well.