Exercises
- Evaluate your idea or project for marketing potential. Is it unique? Do others beside your
closest friends and relatives react favorably? Evaluate the potential of the look, the story,
and the themes of your project. Is there nostalgia involved? Superheroes? Does your
project have an educational component? Will viewers or parents be likely to want to buy
toys or merchandise? What kind of toys or merchandise? Why? What will appeal to them? - Can you think of other ways to market an original project? Discuss these in class.
- Research general marketing techniques in a library or on the Internet.
- Discuss in class the marketing of the most current animated series or feature. What
seemed to work? What could have been done better? - Check into companies that buy original animation in your own area.
- Research the established ways of marketing animation in your area.
- What do you think will most interest buyers, distributors, or an audience in your project?
Why? How can you make that work for you? - Make a marketing plan for your own original project.
Marketing 307