58 Business TheEconomistFebruary19th 2022
state control, economic size, technological
savoirfaire and stability of regime. They
also failed to start 25 years ago. So they
need ways to achieve what goals they can
piecemeal, by retrofitting new controls, in
centives and structures to an internet that
has matured unsupervised and open to its
Western begetters.
Russia’s efforts, which began as purely
reactive attempts to lessen perceived
harm, are becoming more systematic.
Three stand out: creating domestic tech
nology, controlling the information that
flows across it and, perhaps most impor
tant, building the foundational services
that underpin the entire edifice.
Take the technology first—micropro
cessors, servers, software and the like. Al
though Russia has some notable firms in
these areas—Baikal and Mikron in semi
conductors, abbyyand Kaspersky in soft
ware—for the most part companies and
government agencies prefer Western
wares. Russian companies’ share of the
semiconductor market was less than 1% of
the global total in 2020 according to emis,
a data provider. In servers and business
software the situation is much the same.
The government has made moves to re
start a chipmaking plant in Zelenograd
near Moscow, the site of a failed Soviet at
tempt to create a Silicon Valley. But it will
not operate at the cutting edge. So although
an increasing number of chips are being
designed in Russia, they are almost all
made by Samsung and tsmc, a South Kore
an and a Taiwanese contract manufacturer.
This could make the designs vulnerable to
sanctions. An added problem is that they
are often not up to snuff. Some experts
have doubts about the capabilities of Rus
sia’s homegrown Elbrus processors, de
signed by a firm called the Moscow Centre
of spracTechnologies.
For crucial applications such as mobile
phone networks Russia remains highly re
liant on Western suppliers, such as Cisco,
Ericsson and Nokia. Because this is seen as
leaving Russia open to attacks from
abroad, the industry ministry, supported
by Rostec, a stateowned armsandtech
nology giant, is pushing for nextgenera
tion 5gnetworks to be built with Russian
made equipment only. The country’s tele
coms industry does not seem up to the
task. And there are internecine impedi
ments. Russia’s security elites, the siloviki,
do not want to give up the wavelength
bands best suited for 5g. But the only firm
that could deliver cheap gear that works on
alternative frequencies is Huawei, an al
legedly statelinked Chinese electronics
group which the silovikidistrust just as
much as security hawks in the West do.
It is at the hardware level that Russia’s
stack is most vulnerable. Sanctions which
might be raised if Russia were to invade
Ukraine would probably see the country as
a wholetreatedasHuaweinowisbyAmer
ica’sgovernment.Anychipmakeraround
theworldthatusestechnologydeveloped
inAmerica to designor makechips for
Huaweineedsanexportlicencefromthe
Commerce DepartmentinWashington—
whichisusuallynotforthcoming.Ifthe
samerulesareappliedtoRussianfirms,
anyonesellingtothemwithouta licence
couldthemselvesriskbecomingthetarget
ofsanctions.Thatwouldseetheflowof
chipsintoRussiaslowtoa trickle.
WhenitcomestosoftwaretheRussian
stateis usingitsprocurementpower to
amp up demand. Government institu
tions, from schools to ministries, have
beenencouragedtodumptheirAmerican
software, including Microsoft’s Office
packageandOracle’sdatabases.Itisalso
encouragingthecreationofalternativesto
foreignservicesforconsumers,including
TikTok,WikipediaandYouTube.
FromRussia,withlikes
Here the push for indigenisation has a
sturdierbaseonwhichtobuild.According
toGroupm, theworld’slargestmediabuy
er,Yandex,a Russianfirmwhichsplitsthe
country’s searchmarketwith Alphabet’s
Google,andvk, asocialmediagiant,to
getherearned$1.8bnfromadvertisinglast
year,morethanhalfoftheoverallmarket.
vk’s vKontakte andOdnoklassniki trade
placeswithAmericanapps(Facebook,In
stagram)andChineseones(Likee,TikTok)
onthetoptendownloadslist(seechart1).
Thisdiverse systemisobviouslyless
vulnerabletosanctions—whicharenoth
inglikeasappealinga sourceofleverage
hereastheyareelsewhere inthestack.
MakingAlphabetandMetastopoffering
YouTube andWhatsApp, respectively,in
Russia would make it much harder for
AmericatolaunchitsownsortiesintoRus
siancyberspace.SowoulddisablingRus
sia’sinternetatthedeeperlevelofproto
colsandconnectivity.Allthismaypush
Russianstousedomesticofferingsmore,
whichwouldsuitMrPutinwell.
AsinChina,Russiaisseeingtheriseof
“superapps”,bundles ofdigital services
wherebeinglocalmakessense.Yandexis
notjusta searchengine.Itoffersridehail
ing,fooddelivery,musicstreaming,a dig
italassistant,cloudcomputingand,some
day,selfdrivingcars.Sber,Russia’sbiggest
lender,iseyeinga similar“ecosystem”of
services,tryingtoturnthebankintoa tech
conglomerate.Inthefirsthalfof 2021 alone
itinvested$1bnintheeffort,ontheorder
ofwhatbiggishEuropeanbanksspendon
informationtechnology(it).
Structural changesintheit industry
aremakingsomeofthisRussificationeasi
er. Take thecloud. Its data centresuse
cheapserversmadeofofftheshelfparts
andothereasilyprocuredcommoditykit.
Muchofitssoftwareisopensource.Sixof
thetenbiggestcloudserviceprovidersin
RussiaarenowRussian,accordingtoDmi
tryGavrilovofidc, a researchfirm.Hesays
most successfulonesare“moving away
from proprietary technology” sold by
Western firms (with the exception of
chips).AndasintheWest,cloudcomput
inghasallowedspecialisedproviders of
onlinesoftwaretobreakthrough;inRussia
thishasincludedamocrm, MiroandNew
CloudTechnologies.
Importsubstitutionisaslowprocess
andsuccessisbynomeansguaranteed.
However,itcannolongerbeconsidereda
“joke”,inthewordsofAndreiSoldatov,edi
torofAgentura.ru,anonlineportal,and
coauthorof“TheRedWeb”,a bookabout
digital activism inRussia. “The govern
mentismakingsteadyprogressindrag
gingpeopleintoadomesticdigitalbub
ble,”herecentlywrote.
IftechnologyisthefirstpartofRussia’s
stack,the“sovereigninternet”isthesec
ond.Itiscodeforhowa statecontrolsthe
flow ofinformationonline.In 2019 the
governmentamendedseverallawstogain
morecontrolofthedomesticdataflow.In
particular, these require isps to install
“technical equipment for counteracting
threatstostability,securityandfunctional
integrity”. This allows Roskomnadzor,
Russia’sinternetwatchdog,tohave“mid
dleboxes”slippedintothegapbetweenthe
publicinternetandanisp’s customers.Us
ing“deeppacketinspection”(dpi), a tech
nologyusedatsomeWesternisps toclamp
downonpornography,thesedevicesare
abletothrottleorblocktrafficfromspecif
icsources(andhavebeendeployedinthe
campaign against Tor). dpi kit sits in
rooms withrestrictedaccesswithinthe
isps’facilities andiscontrolleddirectly
froma commandcentreatRoskomnadzor.
Rouble-rousing
Russia, top ten social-media apps, by time spent
Source:AppAnnieIntelligence *January-June
1
Origin:
Russian Western Other
10
9
8
7
6
5
4
3
1
21*201918171615142013
Rank