Strategic Planning in the Small Business

Unit

1

HO 1-6

INTRO

CTION:

Strategic

Plann

gIn The

Small

Bus ness

Objectives

In this introduction

you should

learn:

1. What
   strategic planning
   is, and why
   it is important

for small

businesses

2. Why small
   business owners
   often do not
   plan


3. How
   to overcome barriers
   to planning

4.

The real benefits

of planning

5. What ismeant
   by the planning
   horizon


6. How
   the strategic planning
   model works

Stoner, C.R. and Fry, FL. Strategic Planning in the Small Business. Copyright
§ South Western Publishing Co., 1987.

pp. 1-17.

Reprinted with permission

of South Western

Publishing Co.

97