Strategic Planning in the Small Business

Unit 2

Content

Process

A. Overview of the class

This

unit is designed to help participants

understand the internal and

external situa­

tion faced by their firm.

Upon

completion

will be able to:

of this unit, participants

* complete a systematic analysis of their

firms internal strengths and weak­

nesses and external

opportunities and

threats.

" prioritize the critical

should focus on.

issues the firm

" recognize

their firms distinctive compe­

tencies.

B. Review Unit 1

In the last

session I made

tant

points. Before we

review:

several impor­

continue let's

" The strategic management process in-

cludes three fundamental components.

Put up TP 1-2: Basic Elements

Strategic Management Process

in

the

" I stressed the need

planning horizon.

to define

the Put up TP

Horizon

1-11: Describe the Planning

" I strongly recommended that the busi-

ness owner focus

the planning effort

on life threatening

situations if they

exist.

Put up TP 1-17:

ening Situations"

Illustrate "Life-threat­

" I outlined

organized

the steps

involved in getting

to plan.

Put up TP 1-18: Get

Organized to Plan

139