Strategic Planning in the Small Business

Unit 2

Content

Process

Finally, distill a list

of critical issues

for

the future.

After completing

the SWOT analysis,

the

planning

team should go

back over the list

and prioritize

major issues the

firm should

address in

the plan. This is an

important

step, in that

the firm must keep

its eye on

the most

critical issues.

Note the need to

prepare a summary

report. Put up TP

1-19f: Strategic Planning

Process

• Step 6

Run Exercise

• Complete
  and discuss

management

audit in class.

Note: In order

for participants to

better

understand and

be able to do the

SWOT Step

1: Handout the management

audit

analysis,

it advisable

have them

(HO 2-2).

is

to

Briefly describe

how

complete and discuss

the management

audit

the instrument works.

in

class.

Step 2: Give each

student 10 minutes

to

complete

the instrument.

Step 3:

After completing

the document,

get

their reaction to what

they

have learned

as a result of

this

exercise.

Systematicaly

ask

each participant

to respond.

Step

4: Give them a

clean copy of the

instrument to take

back to their

firm. Remind them

that they

may

want to ask other

planning

team members

to complete the

instrument

also.

Review Worksheet
#2

Handout Worksheet #2:

Situation Analysis

(HO 2-3)

Provide

the participants with

readings on

internal

analysis (HO 2-5)

and on recogni­

zing distinctive

competencies

and competi­

tive

weaknesses (HO 2-6).

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