Strategic Planning in the Small Business

Unit 2

HO 2-1 (continued)

External

Analysis

Expanded relationship with

Blind Industries (0)

Market penetration

(0)

Market development (0)

National

Publicity for Interpak (0)

Integrated

marketing public/private marketing

strategy (0)

Poor management team

at Interpak (T)

No clear strategic focus

at Interpak (T)

Poor
relationship between 2 Interpak
sales representatives (T)

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