Strategic Planning in the Small Business

Unit 2

Table 1,-2

Business

Fodor

Product

Uniqueness

Relative Product

Quality

Price

Service

Availability/

Convenience

Reputation/Image

Location

Advertising &

Promotional

Policies/Effectiveness

Product Design

Caliber of Personnel

Raw Material Cost

Financial Condition

Production

Capabilities

R& D Position

Variety/Selection

HO

2-4 (continued)

Competitive Profile Analysis

Company A

Company B Company C Your Company

37

Chwpfer

One EnvironmentalAnalysis

180