Strategic Planning in the Small Business

UNIT 3

Title:

UNDERSTAND

THE

CONCEPT OF

DISTINCTIVE

COMPETENCY,

CONCEPTUALIZE

AND

DRAFT A MISSION

STATEMENT

AND DEFINE

A STRATEGIC

POSTURE

Purpose: This

unit is designed

to help participants

understand

what separates

them

from their

competitors,

articulate a vision,

define a clear sense

of purpose and

overall strategic

posture for

their firm.

Objectives:

Upon completion

of this unit,

participants will

be able to...

" define

their firm's distinctive

competency

"

write a vision statement

for their

firm

" define

their products

and/or services

*

define their target

markets

" define

the     geographic

boundaries they

will primarily

serve

" define

their strategic

posture.

Materials:

Transparency

3-0a:

Areas of Distinctive

Competence

Commonly

Recognized

by

Small Businesses

Transparency

3-0b: Refined

Analysis Stage

of Strategic Planning

Transparency

3-1: Strategic

Management

Model

Transparency

3-2:

Develop

a Strategy

Transparency

3-3: Definition

of Mission

Transparency

3-4:

Example:

Mission Statement

Transparency

3-5: Strategic

Fit

Transparency

3-6:

Strategic Fit

Illustration

Transparency

3-7:

General

Strategic Postures

Commonly Used

by Small

Businesses

Transparency

3-8:

The Process of

Choosing A Strategic

Posture

Transparency

3-9: Factors

to Consider

When Choosing

A Strategic Posture

Transparency    3-10:

Stages

of Small Business

Development

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