Strategic Planning in the Small Business

Unit 3

HO 3-3

Determining

The Fin'sMission

and Strategic

Posture*

Objectives

Among the

many facts and

skills you should

learn in this chapter

are

1.

The two parts

of a mission statement

2.

How to define

the nature of the

business

3. What
   is meant by a
   strategic posture

4.

The types of

strategic postures

common to small

businesses

5.

How management

philosophy

and strategic

postures are related

Stoner, C.

R., and Fry, F.

L. Strategic Planning

in the Small

Business. "Determining

the Firm's

Mission and Strategic

Posture." Chapter

4. South Western
   Publishing
   Co., 1987. Reprinted

with permission
of South
Western Publishing
Co.

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