Strategic Planning in the Small Business

Unit 3
HO 3-4 (continued)

6.

Who will we target?

Note: In Worksheet #2 I

asked you to "Briefly describe

the market

segments (currently)

served." Now after completing

the SWOT analysis

do you want

to make changes in the market

segments served?

Remember

this information will be

used in a narrative fashion in

the

Executive

Summary portion of your plan.

7. What geographic
   area will we tocus our efforts
   on?

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