Strategic Planning in the Small Business

Unit 4

HO

4-3     (Continued)

SI (Strategy 1)

• Invite customers
  who have purchased
  more than
  $500

of products to a Cubs

baseball game.

Note:   See

Action Plan for

a detailed look at

an action plan.

Below is a sample

listing of tasks that

would be included

in the action plan

to implement

Si.

TI (Task 1)

• Prepare a list of
  customers who have
  purchased more
  than

$500

of products.

T2 - Prepare

and send a letter

from the president

that can be mailed

to

each customer

identified in TI.

T3 - After

one week call each

customer to

determine if they

will be

attending

the game.

T4 - Based

on the response

to T3 order tickets.

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