Strategic Planning in the Small Business

Unit 1

HO  1-1

Competencies

*   understand

the essential elements

of the strategic management

model

*   understand the difference

between socialist

and free-market

planning

*

understand the difference

between feasibility

studies, business

plan­

ning and

strategic planning

*   be able to

describe the steps involved

in preparing

an overall strategic

plan for

a small business

"

appreciate the critical

importance of getting

organized to plan

• be able to
  initiate a systematic
  analysis of their
  firms internal

strengths

and weaknesses and

external opportunities

and threats

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