Strategic Planning in the Small Business

Unit

1

HO 1-3 (continued)

6.

Evaluation

and Control

This section

of the plan

describes

the process

for keeping

the plan up-to­

date. Also

include control

forms that

will be used

to monitor

the plan.

Ideally, responsibilities

per Action

Plan Coordinator

would

be sorted

and

included

in the

appendix.

7.

Contingency

Plans

This section

describes

critical risks,

problems

and assumptions

which

are

included

in the plan.

The author

should spell

out what

actions will

be

taken

if critical

problems

occur.

8.

Financial Plan

This

section

of the plan

is

and should

be

critical

prioritized

by the

business owner.

Depending

on the

nature of the

plan, it should

include

some

or all of the

following:

* A detailed

sales

forecast by

quarter for

the next

two years

* Actual

income statements

and

balance sheets

for the

past three years

* Proforma

income

statement

for the next

two years

" Profor-

na balance

sheet for

the next

two years

* Proforma

cash flow

statement

by month

for the next

1? months

and

by

quarter for

the next 12

months

* 

Break-even

chart and

calculation

(if appropriate)

* Appropriate

ratios

compared

to the industry

9. Appendices

This section

should include

information

which

is too detailed

to

be

included

in the

body of

the report.

Materials

which might

be included

in the

appendix include

the following:

* Select

industry

information

" Detailed

SWOT

analysis

* Action

plan forms

" Sorted

responsibilities

per

action plan

coordinator

*

Resumes

72