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Chapter

13

The Art of Persuasion

Nido Qubein

D

o you want to boost your selling power and effectiveness in network

marketing? Then add power to your persuasion. But how can you

add power to your persuasion? How can you become more effective

at persuading your customers to buy and become more effective at

persuading your prospects to join your team?

Let’s look at the way skilled professionals put power into their ability to

persuade. Let me share with you 10 secrets I’ve learned from some of the

most persuasive people in America—10 ways to add power to your persua-

sion. I call them the 10 Ps of persuasion.

1. BE POSITIVE

One of the most successful insurance salesmen in America is a country fellow

from south Georgia, who says, “You can no more sell something you don’t

believe in than you can come back from some place you ain’t been.” Success-

ful salespeople are positive people. Successful network marketers are, too.

They have positive mental attitudes about themselves, the companies they

represent, the products or services they’re selling, the prospects they’re at-

tempting to persuade, the country they live in. They’re positive about every-

thing. Enthusiasm is contagious. When you’re excited about life and the

work you’re doing, you can persuade with power, because you can get other

people excited.

2. PROSPECT

Successful networkers have learned to direct their persuasive power toward

people who have the mental and physical resources necessary to achieve suc-

cess in this business. In addition to offering their opportunity to everyone