CLASSIFIED AND DISPLAY ADS
Place ads in local, regional, and national papers and magazines. Unless you’re
using a generic ad that does not mention your company name, make sure to
get company approval or use your company’s approved ads.
Make sure you have a marketing professional create your display ad. As
with all forms of advertising, always test your ad before spending a lot of
money. If the results are poor, try rewriting the ad or placing it in a different
publication that better targets your ideal prospects.
ONLINE BUSINESS
OPPORTUNITY FORUMS
Use a search engine to locate these forums. Look around and see to whom
you can present your income opportunity. Many of these people are open to
evaluating a good opportunity. Remember that many people are on the look-
out for a good sponsor even more than a quality company or product line, so
let your personality shine.
NONPROFIT GROUPS
Maybe your company has a fantastic way for nonprofit organizations to raise
much-needed funds. Network marketing product-based fund-raisers are
residual ongoing money machines that can grow year after year. This method
of marketing your opportunity and products could meet the financial needs of
schools, churches, clubs, and other nonprofit groups and result in an exciting
pathway to build your business.
RADIO ADS AND RADIO SHOWS
Create compelling 30-second, 60-second, or 2-minute ads or 30-minute in-
fomercials to introduce your products or services to radio listeners. Always
make sure you get company approval on all ads. Conduct your own 30- or
60-minute radio show at a local radio station. Create a work-at-home-busi-
ness show where you interview successful guests and promote your business
opportunity during commercial breaks. Offer free products to radio personal-
ities and DJs to give away to listeners. This is a low-cost way to advertise
while getting a local celebrity’s endorsement.
190 THE ULTIMATE GUIDE TO NETWORK MARKETING