Though they do not appear as a specific entry in a balance sheet or in-
come statement, your values have a lot to do with your performance, espe-
cially in a field like network marketing, where personal contact is so
important. Customers and team members alike are not buying into just your
products. They are buying into your core values, too. In effect, it is your own
values and how you express them that determine who you are surrounded
with. So, choose wisely!
Core SkillsIdentify your core skills and the skills that are required for success. Leverage
these skills to establish competitive advantage in the marketplace.
- I understand the core skills that are required to succeed in network
marketing and constantly work to develop and improve them.
12345 - I know how to leverage core skills into new areas of opportunity.
12345
Why do so many talented people fail in business? Of course, the reasons
are many. However, a big one that does not get nearly enough attention lies in
the difference between what they are good at and what they need to be good
at. In network marketing, as in any other area, acquiring and developing the
right set of core skills is critical to succeeding.
A good way to get a picture of where you stand in relation to the essen-
tial core skills necessary for your own business is to conduct a personal audit.
The first step is to make a list of skills that are crucial to your operation, such
as leadership, coaching, presenting information, listening, and enrolling.
Next, make an honest assessment of yourself and evaluate how the skills you
have compare to those you need.
Just because you may be weak in a few areas, or even completely lack
skill in some, does not have to be the death knell of your business. True, there
are some skills you absolutely must have yourself. But there are plenty that
can be brought in from the outside or developed in members of your team.
Rare is the person who is good at everything. And even if you are good at
everything, there simply won’t be time to cover it all.
Once you know which skills need to be brought in or further developed,
you have to set priorities so that the most important can be addressed first.
Ask yourself, “What one skill would make the most dramatic impact on my
business?” Become great at that skill, or bring in somebody who is, and you
will witness quick gains in your business.
32 THE ULTIMATE GUIDE TO NETWORK MARKETING