eMarketing: The Essential Guide to Online Marketing

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Saylor URL: http://www.saylor.org/books Saylor.org


navigate the e-mail easily. For more on usability, refer to. The length of paragraphs, emphasis through
bolding and colors, as well as sectioning information with bullets and borders all contribute to a well-
structured e-mail.


Figure 2.2 HTML E-mail with Key Elements Shown
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