Saylor URL: http://www.saylor.org/books Saylor.org
- A new agency model is needed to manage idea creation.
EXERCISES
- What are the main reasons for crowdsourcing taking off in the last few years?
- What are the benefits of crowdsourcing for both consumers and brands?
- What is the difference between the wisdom of the crowd and crowdsourcing?
[1] Jeff Howe, Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business(New York: Crown
Business, 2008).
[2] James Surowiecki, The Wisdom of Crowds (New York: Anchor Books, 2005).