Saylor URL: http://www.saylor.org/books Saylor.org
Figure 10.2
Viral marketing uses communities to broadcast your message.
Analyze what elements of the campaign work, so that when the next one is launched, these can be
optimized.
Tracking software ForwardTrack (http://forwardtrack.eyebeamresearch.org) shows the geographical
spread of a campaign over time and also lets participants see the spread of the campaign. This tracking
solution can become a part of the marketing of the viral message.
TubeMogul (http://www.tubemogul.com) and VidMetrix (http://www.vidmetrix .com) both provide
tracking and audience analysis for online videos.