Saylor URL: http://www.saylor.org/books Saylor.org
10.5 Case Study: Firebox.com and Speedy Santa
Firebox.com, a leading UK gifts and gadgets e-tailer, hired agency Inbox.co.uk to create the most
popular Christmas viral of December 2004. The viral concept also needed to drive traffic to the
Firebox.com site to boost sales of toys and gadgets. Inbox.co.uk created an addictive game based on a
simple idea: drag Santa around his Lapland track in the quickest time.
Figure 10.3 The Speedy Santa Game on Firebox.com
Source: Used by permission from Firebox.com.