eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org



  • The foundations of a successful site are usability and accessibility.

  • Sites should feature the standard conventions.

  • Informational architecture is essential to variety.

  • A site map should be available from each page.

  • The navigation should guide users easily through top-level and deeper pages.

  • Accessibility makes sites easy to use and easy to scale.

  • Content needs to be written so that users can grab information in as little time as possible.


EXERCISE


  1. Why is it fundamental to build Web sites for users’ needs first? What are some ways that user
    requirements inform the Web development and design process?


[1] Steve Krug, Don’t Make Me Think! A Common Sense Approach to Web Usability, 2nd ed. (Berkeley, CA: New
Riders, 2005).

Free download pdf