Saylor URL: http://www.saylor.org/books Saylor.org
Title Tags
Title tags, or what appears on the top bar of your browser, are used by search engines to determine the
content of that page. They are also often used by search engines as the link text on the search engines
results’ page, so targeted title tags help drive click-through rates. Title tags should be clear and concise
(it’s a general rule of thumb that all tags be clear and concise, you’ll find). Title tags are also used when
bookmarking a Web page.