Saylor URL: http://www.saylor.org/books Saylor.org
- Make sure all forms and applications work as they ought to.
- Keep file size as small as possible and never greater than 150 kilobytes for a page. It ensures a
faster download speed for users and means that the content can be fully cached by the search
engines.
KEY TAKEAWAYS
- One of the foundations of a successful site is search engine visibility.
- It is important to make sure everything on the site is labeled correctly.
- It is important to write copy optimized for search engines.
- Information architecture is important on a site, as content needs to be presented in a way that makes
sense for the user. - Make sure there aren’t multiple URLs for one set of content. This will dilute the rank.
- Robots can be used if a certain Web page shouldn’t appear in the SERPs.
- Make sure your site is fully functional and that it follows best practices.
EXERCISES
- Visit a retail Web site, such as http://www.amazon.com, and a news Web site, such
as http://www.news.bbc.co.uk, and identify the common page elements of each. What elements are
common to both Web sites? - Why do you think Web site owners would want to keep search engines out of certain pages, or even
whole Web sites? - What are the differences between an HTML site map and an XML site map?