eMarketing: The Essential Guide to Online Marketing

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Saylor URL: http://www.saylor.org/books Saylor.org


Figure 13.6

Figures show that screen resolution just keeps getting higher.

Source: Based on information from http://www.w3schools.com.

Screens just keep getting bigger, so does that mean that Web sites should as well? What about users who
never hit the “maximize” button on their browser? How effective do you think sales data for laptops are in
determining optimal screen resolution?


Using Cascading Style Sheets


A cascading style sheet (CSS) is defined by W3C (World Wide Web Consortium) as “a simple mechanism
for adding style (e.g., fonts, colors, spacing) to Web documents.” [1]


In the early days of the Web, designers tended to use tables to lay out content for a Web page, and many
Web sites still do so today. However, different browsers, and even different versions of browsers, all

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