eMarketing: The Essential Guide to Online Marketing

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Saylor URL: http://www.saylor.org/books Saylor.org



  • Customizable navigation. A good CMS will allow flexibility when it comes to creating the
    information architecture for a Web site. For the purposes of adding additional content for search
    engines, a CMS should not require that all content pages be linked to from the home page
    navigation. This allows content to be added for SEO (search engine optimization) purposes,
    without adding it to the main navigation.

  • 301 redirect functionality. It is imperative that a CMS offers the ability to put in place 301
    redirects to prevent penalization for duplicate content on different URLs.

  • Customizable image naming and alt tags for images. A good CMS will allow you to create
    custom alt tags and title attributes for images.

  • Robots.txt management. Ensure you are able to customize the robots.txt to your needs, or that
    this can at least be managed using meta tags.

  • Content search. Make sure you are able to include a useful site search.

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