eMarketing: The Essential Guide to Online Marketing

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13.6 Case Study: Wicked Uncle


Wicked Uncle (http://www.wickeduncle.com) had just launched its new Web site (and business),

when they realized that its Web site was not easy to use. The premise of its service is easy and quick

buying of children’s presents, and the layout of its Web site was a hindrance. Even though it had just

launched, a Web site redevelopment was in order.

Figure 13.8 Home Page of the Wicked Uncle Web Site
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