Saylor URL: http://www.saylor.org/books Saylor.org
Figure 13.10
The help line is prominently displayed on each page.
Source: Used by permission from Wicked Uncle.
On the product pages, all product images were increased in size, and more images were included so
that Web users could see the product from a variety of angles. Gifts for boys and gifts for girls were
color coded to ensure easy navigation. The help line was prominently displayed on each page, as was
an easy add-to-cart button. Pertinent information showing whether the item was in stock and how
long it would take to ship was also easily available.
A birthday-reminder tool was implemented on the Web site. When users register with Wicked Uncle
and register a child’s age, they get yearly birthday reminders of the child’s birthday. This has been
very successful and has built up a database of e-mail addresses—from zero to fifteen thousand in less
than a year!
