Saylor URL: http://www.saylor.org/books Saylor.org
A good online copywriter will also be able to use basic HTML (hypertext markup language), knowing that
it is the appealing layout of the page that will get their words read. It should be easy for users to skip and
skim the copy, effortlessly finding the parts that are most relevant to them.
Online copy should be pleasant to read and easy to scan. This means making use of the following:
- Bulleted and numbered lists
- Short paragraphs
- Clear and concise headings
- Bold and italic text
- Descriptive links
- Calls to action (CTAs) above the fold
It’s easy to see this in practice.