eMarketing: The Essential Guide to Online Marketing

Saylor URL: http://www.saylor.org/books Saylor.org

Google’s tutorial on dynamic keyword insertion has the following examples that explain this best. [1]

The following advertisement text is created:

Brand-New {KeyWord:Phones}

Huge selection of phones. Great prices.

{Keyword:phones} in stock. Free shipping!

http://www.BestDealer.com

The previous advertisement is then seen by searchers as the following:

Advertisement 1. Keyword: nokia n90

Brand-New Nokia N90

Huge selection of phones. Great prices.

Nokia n90 in stock. Free shipping!

http://www.BestDealer.com

Advertisement 2. Keyword: samsung d500

Brand-New Samsung D500

Huge selection of phones. Great prices.

Samsung D500 in stock. Free shipping!